The marketing challenge of the future: how to get people to download your app. You might be facing these struggles with your company’s app too. There are many strategies to increase app downloads, including pre-launch marketing, active blogging and gaining endorsement. While these are great long-term projects, you can start small.

Facebook has a new button! You can now add a “Use App” button to your Facebook business page, and link it directly to your app. Your Facebook visitors will be just one click away from downloading and using your app!

This button, and its purpose, is what marketers define as the Call to Action (CTA). In the online sense, a call to action is a region of the screen that drives the visitor to click-through to engage further with a brand. In a broader sense, virtually any type of content can (and should) include a call to action. CTAs have proven to be effective in telling your users what actions to take. So how persuasive are CTAs? We’ll let the stats do the talking:

This post is not about just any call to action, it’s about getting people to download your app.

And here’s how you do it:

1. Log on to your Facebook business page

2. Click on Add a Button

Screen Shot 2017-01-23 at 3.27.51 PM
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Gmail
  • LinkedIn

3. Select Use our App from the Choose a Button drop-down menu  

Screen Shot 2017-01-23 at 3.28.06 PM
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Gmail
  • LinkedIn

4. Enter your app URL in the website field

Screen Shot 2017-01-23 at 3.30.25 PM
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Gmail
  • LinkedIn

5. Click Save Changes, and admire your new button!

Screen Shot 2017-01-23 at 3.28.54 PM
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Gmail
  • LinkedIn

That’s it, piece of cake. Now any visitor who comes to your Facebook page will see the call to action “Use App”. You are literally telling your customers what their next step is, with regards to your brand. Once they click on that button, they’ll be taken directly to your app. So don’t miss out on this easy (and free) way to connect with your customers and market your app!

 

P.S. This button is not only for adding an app to your Facebook page. If you want your “button” to say and do something else (i.e. contain a different CTA), simply pick another option from the drop-down menu.

Screen Shot 2017-01-23 at 3.30.57 PM
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Gmail
  • LinkedIn

Translate »

Pin It on Pinterest

Share This

Share This

Share this post with your friends!